Law Career Services
During law school, and your professional legal career, you should consciously manage your brand. What is a brand, you might ask? Dictionary.com defines “brand” as “a kind of variety of something distinguished by some distinctive characteristic.” This is the exact purpose of your brand – to set yourself apart from the rest, to highlight the distinct qualities that you can bring to employers, and to show employers and clients what kind of an advocate you are. (For more info on what a brand is, and the importance of a professional brand, read this Forbes article.)
A professional brand is developed by your reputation, which is essential in the legal community. Your reputation is demonstrated by your style and professional interactions, your paper trail, your social media profiles, and your involvement in the community. Ultimately, your personality and values drive your particular brand, so it is vital that you remain genuine.